We (Aaron, Ty, Jennifer & Chrystal) attended the 2008 Sundance Film Festival
and throughout the festival many "experts" spoke. "Experts" is a term that
typically describes people who have had some degree of success within the
area they are discussing. So often these experts will tell you the truth
however we found that many people don't honestly have any desire to hear
the truth. The #1 Question which was asked was "What's The Magic Formula?".
The "truth" is no one actually asked the question but that was the question
that most were asking. After hearing the various answers I decided I should
attempt to boil it down to what the "Magic Formula" prescribed was by all these
many experts who have had huge critical and box office successes.

  1.  Do Your HOMEWORK! 

  2.  Be CREATIVE & PASSIONATE while respecting and appreciating individuals. 

  3.  BELIEVE throughout the process! 

  1.  Start with a "COMPELLING STORY" 

  2.  Plan wisely how to tell an "INTERESTING STORY" 

  3.  Cast ACTORS "COMMITED TO LIVING THE STORY" 

  4.  Hire CREW MEMBERS who "BELIEVE IN THE STORY" 

  5.  Hire EDITORS and SOUND DESIGNERS desiring to "COMMUNICATE STORY" 

  6.  Hire COMPOSERS longing to evoke mood in the "CONTEXT OF STORY" 

  7.  Know your AUDIENCE and get them "EXCITED ABOUT THE STORY" 

  8.  Build your MARKETING to entice people to "TALK ABOUT THE STORY" 

  9.  DIALOGUE early with DISTRIBUTORS so they "KNOW ABOUT THE STORY" 

10.  YOU must "PROMOTE THE STORY" don't expect someone to fall in love with it
         and promote it for you. There is a reason that Quentin Tarantino and Donald
         Trump are everywhere when they have a new movie, television show,
         casino, book, wealth building system or product to sell.